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A lot is written about building customer profiles of those who you want as customers. This of course is an essential part of small business marketing. But what about the other side – those customers that you do not want as customers. Two blog posts recently have been written about this dilemma and give great insights into this problem as they shared their experiences.
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Our recent business blogging "think-tank" was held, of all places, at a local bowling alley! Amidst the backdrop of rolling balls and flying pins, Guinness was on tap and the biz-blogging ideas were arising fast and furiously. All of the tips, advice and principles we discussed on the art of business blogging right here... Read More

Keeping a blog going can seem like a full time job. Unfortunately for most business owners, we don't have the luxury of being a full-time blogger. This post discusses ways to improve the effectiveness of your blog. Read More

Great perspective on why the group responsible for employing over half of the private sector employees is going to drag its feet bringing their employee levels back to 2007 marks. Small and medium-sized businesses are using more technology and demanding more productivity to help avoid the pain of having to lay off their friends…AGAIN! Read More

The next time you are faced with criticism, don’t be afraid to step up your efforts, and work that little bit harder, to prove your critics wrong. Read More

Do we really need to be told to remember to listen when we engage with people face to face at a networking function? How often do we have to practice our 7 second elevator pitch? Is this what networking is really all about? Read More

Paul Chaney had a rewarding job with a young and growing company, but in the end he needed to follow his heart. This move has led him to focus on his passion for small business and for speaking in an effort to inspire others and help small businesses grow. But it has also led him to leave the security of full-time employment to become a small business person himself. Sometimes the best way to mak Read More

Check out this interview and overview of services offered by Zappedy. Co-founder Na'ama Moran explains how Zappedy can help small retailers get their product online within minutes simply by using e-mail. Thanks to the folks over at smallbiztechnology.com for providing this great post and an interesting video interview with Moran who explains more about her innovative company. Read More

I have been adding new applications on my iPhone. It is interesting to see how a specialized browser for the mobile market, like Opera, is getting downloaded a million times in 24 hours! I have listed three examples of mobile applications that could change the way we communicate in the future. Do you think that these new applications will change how we work and interact during our spare time? Read More

Can Meta tags optimization help you to get targeted website traffic? Discover ways to write web page meta tags that can help drive the right type of web visitors. Read More