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So I’m a freelancer…where should I advertise my services? There are so many options available. I could advertise in the newspapers or in industry magazines, on TV (if I win the lottery), on radio or online. These are the main avenues that I could go down. Read More

The mobile web is a booming industry; and that’s not an overstatement. In a report by Morgan Stanley, they forecasted that the future of the Internet is mobile by 2015. The report came at the right time, just as I’ve covered the massive potential of the mobile market yesterday. The prediction is further boosted by a report by Quantcast, where they found that iPad; a mobile device itself accounts Read More

I am not an expert on maintaining focus. On the other hand, I have found a few principles and a couple of to-do's that if honored brought focus and results. See if they help. Or share a few of your own. Read More

Twitter should be the centre of all your marketing efforts and here is why. Lets look at an example for a small business. Read the full story here you will be glad you did Read More

Four entrepreneur-friendly talks on maximizing the web. Includes speeches by David Siteman Garland of The Rise To The Top, Chris Reimer of Rizzo Tees, tSunela, and Brad Hogenmiller of Rehab Care. Read More

What do you do if it doesn't work? What's your Plan B if your marketing, sales, strategic plan or your career tanks? You can't wait and figure it out when it happens. Here's how to decide when to when to change and how to develop your Plan B. It's better than being a deer in the headlights. Read More

Woody Allen was attributed with the quote – “eighty percent of success is showing up” but I would add that in marketing it’s all about following up.

follow-upMost marketers get that at the most basic level – you send out a mailing, someone asks for more information, and you jump on the phone and try to sell them something. Read More

Learn from your peers, damn it! Too often entrepreneurs make big investments, expecting big returns and it doesn't come true. Here are the experiences of some fellow entrepreneurs on where they wasted money. Don't make the same mistakes! Read More

Life today seems to move at a hectic pace, with many of us rushing from one activity to the next. But this type of life can only lead to stress and learning to slow down is vital Read More

Everyone is after a good deal. If you know what motivates your service provider, you will be in a good position to get a discount off the normal rates. This post explains 9 ways the investment in your copywriting services can be reduced. Read More