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Most cold call sales letters end up in the trash. But if you build in these five elements, you will earn your audience's attention. Read More

If you are considering starting a small business, there are a lot of options. Hundreds of thousands of new businesses are started in the United States every Read More

Marketing is about getting the details right. Most businesses don't pay enough attention to seeing themselves through their consumer's eyes so they don't get the details right. Read More

As a business owner I have noticed that entrepreneurs talk about a range of topics and we share some pretty personal details; what doesn’t happen is the talk about violence. We speak about managing teams and dealing with problem performers, Read More

When bad CEO’s happen to a company, here is what you need to know to keep the company from failing. Read More

In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as consumers (both B2C and B2B) find themselves more time starved and more web savvy – the research tool of choice is Read More

I can bang away at a creative conundrum for hours at the keybord, but give me pen and paper and the answer will (usually) be in front of me within a few minutes. Here's why. Read More

Entrepreneurs understand that they need to keep their business' finances in order if they'd like to obtain a business loan in the future. However, many are not aware that it's imperative to keep their personal finances in tip-top shape as well. Read More

Ask any employee whether their happiness makes for a great business strategy. They’ll all answer “Yes.” When we feel better at work, we also perform better at work. Here are 'Five Ways to make' your 'Employees Happier and More Productive', my guest post on behalf of the Ahain Group over at Podio. Read More

It's a scary thought, but there are plenty of businesses out there doing things to make their target audience hate them! Are you one of them? Read More