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It is all too hard this marketing stuff. If you have ever felt this way you are not alone. You might throw your hands up and not do anything at all. Or you might try something else hoping to get results. It doesn’t have to be this way. Read More

Successful leaders inspire, motivate, and positively influence people. JFK knew how to do it and Stacey Bredhoff explains how he thought and communicated. Read More

Do you have a strategy for commenting on blogs? If you’re a food blogger should you be commenting on archery blogs? What’s the best use of your time? Read More

In the interest of equality it can’t be queen either. It is important but it can't be the most important element of all your marketing. It is impossible and here is why. Read More

Just keep it simple. This is one thing you hear every day but it often in the rush of running a business it isn’t always easy to do.
You may have heard about the $1billion acquisition by Facebook for Instagram. Here are 2 elements that can apply to your marketing. Read More

Somewhere out there is the person who can solve your problem. Do you dare to use crowd sourcing to find that expert? Read More

Even in the West, poverty has reached its highest level since 1933. What can we do to stop the middle classes declining and poor people getting even poorer? Read More

A few weeks ago a tweet by Bob Tripathi, founder of Instant E-Training alerted me to a fantastic video interview with Lee Odden, CEO of TopRank Online Marketing. Here are a few of my favorite takeaways from this content marketing strategy gold mine: Read More

Target market segmentation is one of the simpler ways to ensure your marketing strategies build your business and strengthen customer relationships. Here are a few benefits. Read More

Without a clear strategy you will lose opportunities of doing PR that will not come back, react too slowly and lessen the impact of what you are doing.Are you taking timing,lobbying, scoops, headline news and anniversaries into account? Read More