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The first 100 days in a new role are important for many reasons, they are periods of great opportunity but also risk, actions or decisions taken in this period can have far reaching consequences, they establish a foundation or momentum for the new leader and lastly they are not once offs i.e. most of us will make multiple transitions in our careers. Read More

These days many people talk about the power of having free content to give away as part of your marketing tactics. These as well as bonus offers and samples have been used for decades by successful businesses. Before you decide to use these marketing tactics, consider these three questions to make sure the offers are beneficial for your business and your customers:

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There's a handful of people that have influenced my online adventures, including, George Nemeth, Guy Kawasaki, Anita Campbell, and Jim Kukral.... Read More

Transparency in business. Who would of thought that it would be such a hot topic? Transparency franparency in the world of franchising. No way! Read More

According to The Nielsen Company, global consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years Read More

The days of the cold static site are coming to end. Customers are tired of being talked at and are ready to get in the conversation. They’re looking for Read More

Warning: I have no scientific research to back up the theory I’m about to ponder, but I would love to hear your thoughts after/if you complete reading this post.

I don’t really recall the first time I discovered this, but it’s happened enough that I can’t deny the powerful tool it is.

focus When I am looking for inspiration for my writing or simply trying to connect the dots to make som Read More

A series of lessons learned for entrepreneurs and small business owners on how to tap into video to get major media coverage. Read More

The wagon wheel of social media is ever increasing and moving at a jet speed influencing our lives and behavior and opinions! Read More

Finding new customers in new markets is a major element of any profitable business-growth strategy. However, many companies struggle with how to do it successfully, and as a result they keep mining the same markets and the same customers, even if neither are profitable anymore. Read More