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How to capture the youth market with two super stars that have it cornered. Vanessa Van Petten is a best selling author and Youthologist. Josh Shipp is a world renowned speaker. Read More

The Friday FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques. Read More

Sales and marketing need to be better integrated around execution. Alignment and simultaneous execution allow companies to stretch resources and dollars further and reach more profitable results. Read More

My point, you ask? These habitual and territorial creatures were acting completely out of character, when a difficult situation presented itself. First reaction was absolute shock! “What is going on – how can this happen to us?” Read More

It’s an age-old question: “Do I have to believe in what I am selling to be a good salesperson? “ The answer is complicated. Read More

The following guest post addresses an important need for every small business owner - how to get more clients. The right mix of marketing and getting your story in the newspaper through public relations are great ways to get customers. But there are other factors involved in business development, as described below. Read More

The Simplest Secret To Business Growth

Everyone wants to know the one thing they can do to get things going, the magic pill they can take, the one bit or advice from a guru that will turn the ship around. (How’s that for some clichés?) Truth is, business is mostly a bunch of hard work, done consistently. However, there is one thing that every business can do that works in every instance – the Read More

Don’t you love it when a prospect throws out the same old lame stall, “Can you just send me some information?” For years, we’ve been taught to respond with our own canned reply, “What kind of information would you like me to send you?” …ultimately knowing that we really don’t send any information at all.

You can use this stall tactic to your advantage... Read More

Shane Gibson and Steven Jagger have written a brand new book about social media that will be helpful to business-to-consumer companies and individual salespeople. This podcast episode is Skip Anderson's interview with Shane Gibson, a social media thought leader. Read More

If social media touches all, you have to make sure you touch inside your company too. Marketing needs to share and partner with front line sales to fully leverage their initiatives, then give back to sales in the form of better leads and other benefits. Read More