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In late 2012, American Cancer Society made the bold decision to halt all their direct mail acquisition and conversion efforts. One year later how has that decision impacted the organization? Read More

As the children of the 1980s reach their top earning potential, marketers aim to create an emotional connection. Here are a few examples of marketing efforts riding the 80s nostalgia wave recently. Read More

It’s hard to believe we’re already at the midway of 2014. In honor of six months down—and looking forward to six months ahead—here are the top marketing posts from the first six months of the year. Read More

By sharing the knowledge of what you do, you can give people an “in” to your organization and cause. Take these actions to create content that will connect with your target audience and maximize interest and engagement. Read More

As a handy resource, here is some basic info on the top social media sites (in terms of total users) and when they may be most beneficial to your brand. Read More

Brands need to figure out how to deal with Facebook Zero and dramatically decreased reach. Here’s how Read More

While Bitcoin remains a mystery to many, it has great potential as a fundraising tool. Here's a look at some of the benefits of Bitcoin for nonprofits, and how it can fit into your fundraising strategy. Read More

During yesterday's Google Partner Connect event, Google VP of Global Small Business Marketing Arjan Dijkat answered questions from small business owners about online marketing. Here's a summary of his insights from the Q&A session. Read More

Make no mistake about it, online giving continues to grow. But recent findings reveal the days of surging online giving growth may be behind us, creating new fundraising challenges for nonprofits. Read More

The objective of all bloggers especially those who are looking to monetize their blog is to generate a lot of traffic by getting it shared. This is not as simple as it looks but can be achieved with little effort and commitment. People at Canva created this infographic to let you know that how you Read More