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I covered Jason Fall's social media event, Explore in OC last week. Top tier speakers talked about best practices, tools and tips for today's digitally driven marketing and social media. Keynote, Peter Kim talked about Social Business. Get the takeaways from Kim, Falls and others from the top four Read More

There is nothing worse than having to waste time and energy dealing with spam when you’d rather be getting important things done. Read More

The Dublin Web Summit was held earlier this week. One of my favourite talks was by Joanna Lord from SEOmoz, Joanna had some great insights into how marketers could be doing things differently, and gave the audience 4 great takeaways on how they could improve their Conversion Rate Optimisation (CRO) Read More

Are advertisers contributing to the dumbing down of the media consumer? Why are we paying good money on bad ad budgets? Read More

Imagine you could click your heels, and just like that – you are not in competition any more. You are now the undisputed number 1 in your market – sounds pretty good, right?

Unfortunately you are still in Kansas and Dorothy’s red slippers only work in the movies. But the good news is that a meth Read More

This blog post is dedicated to the BizSugar Community. If you haven’t heard, I was recently chosen as BizSugar’s Contributor of the Week. BizSugar is an amazing community for small business owners. This phenomenal community is the site you want to be apart of, especially if you’re starving for t Read More

The mobile payment scene has been a hive of activity in recent months, with trials of Google Wallet beginning in the US, bringing wallet-free potential through near-field communication (NFC) technology that is likely to become a standard feature of smartphones in the coming years. Read More

Is the business plan you created before you started your business something you constantly refer to, or like most people, is it something you get a good chuckle from every now and again when you’re cleaning out your filing cabinet. Read More

For those of you that aren't familiar with BizSugar, it's a social bookmarking network for business owners, bloggers, entrepreneurs and anyone interested in sharing or learning about startups, marketing strategies, advertising strategies, etc. Read More

Remember layaway programs? If you’re a Baby Boomer like me, you probably remember your parents paying for purchases like the family’s winter coats, a new dining room set or other major purchase “on layaway.” Here’s how it works: The customer essentially puts a product “on hold” with a retailer, the Read More