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Image a highly visible executive at a large private firm announcing she will stop using irony and parody in her blog posts. Her intention was to use wit to further her point although some readers misunderstood her humor. As a gesture to her readers she writes that going forward she will focus her tone on clarity of message with the goal of forging Read More

Social Media has been heralded as the great new frontier in B2B marketing. But beyond the hype, many experts are missing its hidden impact on reading time, message retention, and the willingness of busy executives to read lengthy, detailed business information. As we grow accustomed to the short, quick messaging methods commonly associated with Tw Read More

White papers are not longer a 'geeky' technical communications medium reserved for men in white lab coats. Today every company from Agriculture to Zone Planning has discovered the power of the white paper medium to educate, inform, convince, and generate new opportunities with both business and technical professionals. But as waves of new white Read More

SOLE-TRADERS and smaller businesses are the most vulnerable potential victims of the expected swine-flu pandemic. There's a lot of information about at the moment on how enterprises should prepare themselves to weather a global swine flu outbreak should the current situation worsen. Most of this is aimed at large organisations rather than the s Read More

One of the most important keys to getting good placement in search engines is to get other websites to link to your site. Some of the techniques being used by online marketers and unscrupulous link-building "businesses" will build nothing but animosity for your business. Whether you do your own link-building, have one of your employees do it, or Read More

Getting visitors to your web site is only half the battle. To be effective, your web site has to be structured to help visitors easily find their way around. If it isn't, visitors will click on to some other site and never give yours a second thought. All it takes is some careful planning to make sure your visitors can navigate your site. Read More

Aaahhh- summer! Those warm, lazy days where you can kick back, enjoy the sun, rest and recharge. NOT for most entrepreneurs. I've lost track this month of the number of business owners who have told me that getting ready to go on vacation is so stressful, they would rather not do it. Pulling all-nighters to get caught up before they leave, dre Read More

I have to admit last week, I was little skeptical about this stock market. I was thinking that when the un-employment numbers came out (next week) tomorrow we could see a big sell off in stocks. The stock market has been off the charts lately, and everyone is trying to figure out whether or not they are under invested in it. Read More

What is it about your use of Twitter, or blogging, or Facebook, or video, or any other combination of social media tools and tactics ,that you believe makes them actually work for your small business? What does not work? How do you manage your time around all this? Here are some answers to these questions. Read More

Regardless of whether it is in a relationship, a conversation or a business meeting, focusing is a skill that all entrepreneurs must have to be successful. This applies whether you run a face to face business or whether you are working on line. This applies whether you are listening to your significant other or closing a big deal before the clos Read More