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To be successful and profitable, you must START using the most effective marketing strategies possible. Less obvious, is the fact that you must also STOP using the most ineffective, money-wasting marketing strategies. I call them The 13 Fatal Marketing Mistakes.

While this list doesn’t Read More

Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as Twitter or Facebook, or log onto specialty social networks, like Ravelry (devoted to the fiber arts) or GroupRecipes (for the foodie Read More

From newsletters to order confirmations, email is an increasingly important aspect of the customer experience. There is much more to say about effective email than we can fit into a brief column, but the tips below are a good start. The e-business industry is still so inexperienced about email that Read More

Take a look at the older posts and update it with new content or better still make some changes. It is likely that you have gained more knowledge about the subject. Read More

You cannot improve something that you don’t measure. While this is true, just measuring the performance of your business is not sufficient for small business owners. See why you have to manage your business in proactive manner to grow Read More

It is just over three weeks until the official start of Summer 2013. The changing of a season is a great excuse to make changes in your business that you... Read More

1. Event Sponsorship
Event sponsorships are typically a waste of money, unless they’re for interactive experiences that engage people. A logo on a flyer is ignored, nobody pays attention to call-outs from the host and people won’t remember that a drink was named after your company. Andy Karuza, b Read More

When so much time and money is spent on training people about the need for constructive relations with customers, why is it often so bad? Read More

Do you have an entrepreneurial mindset or are you still thinking like an employee? Changing your mindset is key to to your success as a business owner. Read More

Most business owners hate lawyers. Here are seven tips on how your small business or startup can hire a good lawyer (without losing your shirt). Read More