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I have great ideas. I will quit my job. I will start a business of my own. And I will make it big. That’s the most common thought that lingers around the minds of those who are bitten by the entrepreneurial bug. However, a few find the motivation to break out of the cocoons of their comfort and mak Read More

Managing a digital agency is never a simple task. You have many balls in the air at once and plenty of competing deadlines and priorities. Micro agencies in particular often end up operating more like individual freelancers with fewer formal procedures in place.
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How do you connect with strangers and get them to become customers? Businesses have an array of tools to interact with customers (email, phone, social media, mail), but are they really connecting? Perhaps what businesses need isn’t a new technology but a new story. Read More

Email marketing is an inexpensive way to target customers with communications that address their needs, interests and phase in your sales cycle. But, email campaigns that convert prospects into paying customers requires strategy. Here is how to convert sales via email. Read More

Nearly everyone I know balks at cold calling, at least initially. We know we’re going to face a higher rate of rejection than if we were pitching to folks predisposed to want our product, and no one enjoys feeling like a failure. But here’s the thing: If you need new customers, then you need to Read More

The world is witnessing a storm of change powered by increasing adoption of Information Technology around the globe. While developed nations have already set their feet well in the technology space, developing nations too are racing towards becoming digital economies to shore up their growth prospe Read More

If you want to generate more leads for your small business, I have one word for you: events. Our events generate about 5-10 new leads a month for us, which for a small business, can turn into great projects. You should do events. And here are five reasons why. Read More

To buy or not to buy, that is the question. And by any chance if you have made your mind to buy, don’t ignore the reasons you were thinking not to buy it. That’s the doctrine you must follow before buying a mailing list.
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Have you been worried about competing with the big players on the digital marketing battlefield? They may have large fiscal reserves and great marketing and SEO teams, but there is no reason why you can’t do better.
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Marketers may be brilliant in running hundreds of digital marketing campaigns but they are accountable for the success of each one of them. The real advantage of digital marketing is that you can measure the degree and intensity of the audience response.
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