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I caught up with Adele Revella, CEO of Buyer Persona Institute, and author of Buyer Personas. Adele's unique perspective derives from decades of experience as a sales and marketing executive, trainer and entrepreneur. In this podcast, we talked about buyer personas- they’re built, so now what? Read More

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both.

It boils down to what is best for your business. Read More

Being a successful small business means you need to be prepared. You can’t necessarily prepare for every potential situation you’ll run into. But there are some things you can do to be as prepared as possible.

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Some entrepreneurs start polling venture capitalists for that multi-million dollar investment before they even have a business plan. That’s like trying to sell part of something to a stranger for big money when you haven’t fully defined it yet. It won’t work, it costs time and money, and hurts your Read More

For startup owners who want to stand out from the rest, they must focus on how to be found online by those who are seeking what they are offering. It is essential for them to develop a digital marketing strategy that successfully promotes their brands and/or services online. Read More

Today, data is the king in almost all businesses. The scenario in the field of app development is no different. Hence, it's very important to log data and analyze it properly to ensure that your app is a hit among your users. Here's a detailed article on why your app should have data logging and tr Read More

It’s been 13 years now since my last day job and this is exactly the thing I was glad to leave behind. I can’t tell you exactly how much cliche I was exposed to, but it was industrial-sized fully weaponized twaddle and there was plenty of it.
I heard it all from “there’s no I in team” to “it’s not Read More

Let’s be honest with each other here – most organisations / brands using social media these days are boring.

Of course this need not be - this post discusses ways of avoiding same. Read More

With the pervasiveness of the Internet, the world is smaller. The cloud makes software easily accessible, without waiting for CD shipments to arrive and installed. The good news is that the reach of your new software application is instantly worldwide, and the bad news is that most people still pre Read More

When I talk about business growth, I’m not just talking about turning your company into Facebook or Google or Uber or anyone else who’s big enough for billionaires to take interest. Read More