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How well is your website performing for your business?
I’m not asking how nice it looks, i’m asking how well does it perform in the way it’s supposed to perform….as a tool to attract and gain new customers. Read More

Why it's important to include basic old-school marketing techniques in your social media strategy instead of forgetting about it altogether. Read More

For those of you who want to get in on the ground floor of a new venture, but haven’t yet worked up the nerve to start your own, begin with a job at a startup. But first you should ask yourself if you are prepared for the realities. Read More

Your website homepage is often the first page new visitors see, so it's your opportunity to grab potential customers on the way in. Here are 5 tips to make your homepage work harder. Read More

Marketing guru and prolific author Seth Godin is unhappy with Apple. As he explains -- in a blog post called "Who decides what gets sold in the bookstore?" -- he submitted his new book, Stop Stealing Dreams, to Apple for distribution through its iBooks Store. Apple rejected it -- and told Godin tha Read More

Find the customer problem and then offer your solution. The bigger the pain and fear, the greater opportunity for your business or so they say. But is this true? Here is research which suggests focusing on pain and fear may not be the best approach. Read More

Finding a reliable web hosting provider is crucial for your blogging business. This post discusses how to find one. Read More

Many individuals are well aware of the risks involved in identity theft. Indeed, we've been hearing about the dangers of identity theft for years. However, small businesses need to be on the alert as well. Apparently, identity theft of small businesses is on the rise. If you have a small business, Read More

Creating lasting connections was the idea behind the creation of Facebook. Guest blogger Amanda DiSilvestro offers three strategic approaches for gleaning new markets through FaceBook. Read More

Ensure that every consumer who ever tries to buy from you (or from the partners consuming your traffic) is offered an experience that is tuned to them. There are three simple rules:

1. If they come from a non English-speaking country, offer their language; offer them their currency; and offer t Read More