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Google announced some major changes to their search indexing algorithm yesterday. Here's what your business needs to know about Google's Caffeine update Read More

Highly visible translation mistakes can devastate an international marketing campaign. What you don’t often hear about are the less visible writing mistakes that can slowly bleed your company dry. The ones that aren’t plastered all over billboards and magazine ads, but handed directly to individual clients in letters, proposals, emails, etc. Although not as visible as public marketing messages, writing mistakes in your international business communication are just as toxic to your brand. Here's why .. Read More

I'm Heidi. A Biz Sugar Groupie and VOTER!

I'm back for the final part of my trilogy: an outsiders view on succeeding on Biz Sugar.

Today it's about comments. Respond to them and build good will. Get loyal readers and VOTES! Ignore them or don't bother to answer and don't be surprised if the opposite happens Read More

Are there reasons why your prospective clients are not responding positively to your written copy messages? Actually there are 10 potential reasons!

In this wonderful article by Susan Gunelius, you can see why your written message may be turning your prospects off Read More

As I mentioned in a recent post, I've been having some trouble becoming more productive.  As I try to branch out and do more and more with my online workin Read More

Today's story comes to us from Sheena, a mom, inventor, designer and entrepreneur based in San Antonio, Texas. Lizzie Lou Shoes have international flair, close family ties, and one-of-a-kind handmade craftsmanship built into each pair. Sheena's experience with her business brought a few financial challenges along the way, but of course not without lessons learned. Thanks for sharing your story with us, Sheena - it's important to recognize the role that risk plays in the development of a start-up Read More