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About a week ago Vocus announced the results of its annual PR planning survey, titled Social Media Comes of Age. Today, we’ve sliced that data exclusively for B2C Insider to look strictly at the data from respondents with a B2C focus.

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In today’s economy you would think that companies would be doing everything they can to not only get new customers, but keep the ones they already have. Unfortunately that’s not the case. Some companies are clueless or simply don’t care.

But there are other companies out there that do totally G Read More

Everyone has a favorite pair of shoes. They are the ones that make your feet feel comfy, and brighten your mood simply by slipping them on. Each person’s favorite pair is cherished for different reasons, but feels like they were made just for you. Finding your niche in the business world feels Read More

And then there are days when leading a small business is distressing. In fact, the origin of the word, distress, means to pull apart. And pulled apart is not so far off the mark... Read More

Clients, customers call them what you will, without them no business is successful. We want to keep the current ones we have and we also want to attract new ones to help us grow our businesses. For some businesses... Read More

Harvard Business Review writes, "Put simply, this is another way of crowd-sourcing customer feedback. In an age where the flow of information to large corporations might be overwhelming and noisy, it creates incentives for obtaining higher quality and timely information. For some corporations, a tw Read More

Expert advice is a huge industry. Today, there is an endless supply of experts that promise to solve your problems in the most modern, elegant way possible. Many experts have their clients best interests at heart and work to solve their problems as they appear. Unfortunately, there are experts out Read More

What does it take to get to the top of Entrepreneur Magazine's annual Franchise 500 ranking? The 10 franchise systems that follow have captured their place in the spotlight for their outstanding quality, flexibility and strategic improvements. And it helps to have won the hearts of both franchisees Read More

DimDim is easy, open and affordable web conferencing and webinars and resembles other online meeting tools such as Webex, GoToMeeting and even Skype.

It doesn’t sound like a great marketing ploy to advertise a very smart idea with a name like “DimDim” – the name sounds like a vicious insult from Read More

Another year is ending, and many people are reconsidering their health insurance coverage. And, of course, many employees are seeing an increase in their premiums. Faced with rising health care costs, it is not surprising that many are beginning to think about Health Savings Accounts. Read More