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If you are a budding entrepreneur looking to start your first small business, this is the article for you. Starting your very own business can be both an exhilarating and challenging time in your life. With about two-thirds of businesses only surviving for 2 years and around half going bust before Read More

Over 90% of successful companies use business process documentation. Learn why from the experts, and how to document your business processes today. Read More

Did you know that content marketing costs up to 41% less per lead than paid search?
Marketing teams know that content is a great, cost-effective way to attract a target audience.

But, what is the actual goal of content marketing? Is it only to attract people? Is it to generate leads? Build an e Read More

There are some elements that will determine the (visual) aspects of your brand identity.

Elements such as:
- Colour
- Style
- Logo
- Values
+6 more

Read everything here!
Read More

The whole purpose of content marketing is to engage your audience, but trying to create endless blog post ideas that are truly worthy of publishing is a hurdle we all run into. Read More

A #CoolContentCreators Interview with the incredible storyteller and content creator, Chris Brogan. Learn how Chris never runs out of content ideas! Read More

Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good.

Micah Solomon’s book, Ignor Read More

In this edition of "Social Media Buzz this Week," I'll share my thoughts on IGTV enabling monetization, which will finally let creators earn money from their IGTV videos. IGTV hasn't gained any traction so far, but this move may finally help it compete with YouTube. Tune in to learn more about Inst Read More

Will video marketing thrive in 2020? How will brands use video marketing in 2020? This infographic highlights some important video marketing statistics for 2020 and shows why video marketing will continue to be relevant. Read More

As an overview of Search Engine Optimization and Marketing Trends in 2020, brands and businesses should expect an evolution in strategies, moving away from purely text-based strategies, into a totally different marketing ballgame that includes voice, images, video, semantics and a whole lot of rele Read More