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The discussion about social media versus your business Website and what part each plays in your online branding and marketing efforts seems a never ending one. But online marketing consultant Matt McGee maintains that in this eternal debate, online business owners should always remember that their Read More

This is a two-way street of honesty and accurate portrayal. Ensure that your job ads are accurate and depict the type of applicant you want. Read More

When you think of creativity, you might think of excelling in the arts or something that it is inborn. But neither of these tell the whole story when it comes to being creative. Read More

Obama’s recent victory secured his second term as the President of the United States, and as with the start of any new Presidential term, businesses and the general public are eager to see how policy reforms will affect them directly. The Obama small business policies reiterated in his campaign cal Read More

Black Friday today is called, by just about everyone in the e-Commerce channel as well as bricks & mortar retailers here in North America. Yes, I know….it used to be a major US only event…the big shopping day after the US Thanksgiving Thursday. And yes, it’s attractiveness has spread north of 49° a Read More

There is no denying that video is a powerful tool. According to Forrester Research, 1 minute of video is worth 1.8m words. Video provides a multi-sensory experience - an audio, visual and emotional experience all in one. Read More

Serious about boosting your productivity? Then test your commitment with these 6 small business efficiency questions. Can you afford not to? Read More

Of all the techniques I have used to promote my blog, the Gratitude Method has been one of the most effective. The slideshow below is adapted from one of the chapters in my recent post titled 5 tips to promote your business like a pro online. Read More

Leadership is about more than just process, says entrepreneur and consultant Gary O'Neil. Process can help your business move along more efficiently, but great leaders do more than establish great processes in order to get people to follow them. Great leaders are able to project their belief system Read More

There's an old saying: If it isn't broken, don't fix it. And that's the simple rule J.C. Penny should have followed when it came to the company's tried and true pricing strategy, insists entrepreneurship blogger Hammad Siddiqui. But, of course, J.C. Penny's strategy was broken. The department store Read More