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In a world where consumers have more information and choice, the imperative for every organization is to make customer-centered decisions.

Customer journey maps are one vital tool that can help business leaders adopt this customer perspective. Read More

How do you use big data to turn an infrequent shopper into a loyal customer? Over a decade ago, Target had already figured this out. Read More

In the area of effective leadership, we face an endless barrage of information. Everyday we’re presented with cutting-edge approaches to getting the most out of ourselves and those we lead.

Yet, according to Peter Drucker, at the heart of leadership is a simple strategy of asking the right quest Read More

What’s the secret behind the success of leaders we admire? According to Dale Carnegie, the most essential ingredient for success is incredibly simple. Read More

Companies tend to trumpet all the benefits that they provide to customers.

Tesla Motors has a different approach, one that's allowed them to build a rabid following. Read More

If you're still not publishing on LinkedIn, you're missing out on a major content marketing opportunity Read More

I’m tired of loyalty programs.

For some strange reason, many companies have rewards programs that are overly complicated and offer little value to the customer. Read More

Book publishers hate him and his customers adore him. Whatever your feelings about Jeff Bezos, one thing is indisputable - he’s one of the most brilliant business minds of our time.

Over and over, Bezos has used unconventional strategies to triumph over his competition. Here are 3 business princ Read More

Is there anything really unique or different anymore? Maybe there is, but it’s probably very rare and there is probably someone out there who is selling something that though different achieves the same result that you do but in a different way.

Even if you are unique or different you Read More

"Why do more crowdfunding campaigns fail than succeed? What can you learn from a crowdfunding failure? I talked to entrepreneurs who’ve made crowdfunding mistakes and got their perspective on what went wrong with their initial campaigns, and what eventually led them to success." Read More