BizSugar.com › User › HeatherStone › Voted

A key marketing decision, given the multitude of techniques available, is the choice of promotional blend needed to communicate with the target audience. For the marketer, a careful approach is needed when deciding how to communicate and how to showcase your company. Social media might prove powerful, but so far, advertising in traditional media h Read More

I wasn't sure what to talk about at Startup School, so I decided to ask the founders of the startups we'd funded. So I sent all the founders an email asking what surprised them about starting a startup. I got over 100 other responses listing the surprises they encountered. There were very clear patterns in the responses; it was remarkable how of Read More

If you're not getting the response you think you should be getting, look at the offer first. The strategic process in old-fashioned Direct Marketing is matching up the right list with the right offer— segmenting the list into micro-segments (or “splits”), and tailoring specialized offers to make the offer more relevant. Read More

Even the most seasoned executives make blunders in the sales process that are easily fixed. Before you lose more business, Jim Lewis, CEO of Princeton Sales Partners and author of Five Deadly Sins CEOs Make in Sales, recommends that you keep in mind these five selling sins. Read More

Here are some tips on what leaders can do to promote openness, honesty, and ethical behavior as part of a strategic communication plan, according to Larry Johnson and Bob Phillips, coauthors of Absolute Honesty: Building a Corporate Culture That Values Straight Talk and Rewards Integrity. Read More

Integrating video to your online content strategy offers a number of benefits. There are 5 kinds of easy, cost-effective videos that can help contribute to everything from acquisition strategy to public relations and branding. Read More

Spending on cause-related-marketing, one of the latest marketing trends, is projected to reach $1.57 billion this year, a 3.1% increase over 2008, according to the IEG Sponsorship Report. But how can a growing business affordably rally support for a cause? Here are some ideas. Read More

Voip may be the best technology in place of PSTN with its amazing features and cheap phone offers worldwide, yet there are always two sides of a story. Voip users maybe on the rise, yet there is no denying that there are some general problems being based by 'internet phone' or Voip phone users. Read More

The vast majority of salespeople working today don't want to be high pressure sellers. In fact, some have a fear of using pressure to gain sales and avoid assertive, professional selling techniques because of their hyper-sensitivity to high pressure selling. Read More

Call it lies, misleading or what have you, you can prevent being mislead by using basic questions and follow through routines to quantify opportunities and prospect. Read More