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The internet is a highly competitive place. Many websites get lost in the search engines and show little value to their business. Savvy companies realize the importance of SEO. Keyword research is one of the first and most important places to start when website optimization begins. Read More

The growth of corporate communication can be attributed to the trend among progressive companies to appoint a communication man to top managerial positions (and even in the executive board). Corporate Executive Officers (CEOs) are beginning to realize that the success or failure of corporate strategies depends on how communication resources are harnessed. Read More

This week, my franchise business advice is directed towards prospective franchise owners; I know that the job market continues to be pretty ugly. However, there are jobs to be had. Before one of my recent monthly presentations on franchise ownership... Read More

How to join or start a Meet Up group. Meet people who share your interests and who can help you grow and succeed. A great way to extend your network. Read More

Don’t try to do the (almost) impossible. That is to get someone to buy from your website on the very first visit. It just won’t happen. Why? Read More

Here are the articles I enjoyed reading last week on BizSugar, together with some of the thoughts they inspired on international business. Read More

Listen in to our monthly radio podcast talking about the tourism industry and social media technology news. This month features frank discussion about the economy, social media news (Foursquare!), and other pertinent topics. Read More

We already know what old school marketing can teach you about social media. But hey - let's have some fun and learn something at the same time. Read More

Facebook Pages, which let users become “fans” of their favourite brands, people and places have become a vital piece of social media strategy for lots of companies. However, how do you measure the success of your page? One way is to look at raw numbers but the more effective way is to look at the actual growth rates of your Facebook page. Read More

Is it possible that when so many are crying gloom and doom, that this could be a good time to start a new business? Is one man’s junk another man’s treasure? Are there insider secrets of which small business owners should be aware? Read More