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What is an entry point in a white paper?

An entry point is the point at which the reader first enters and begins to read the primary white paper content. By increasing the number of 'entry points' into your white paper, you can increase the number of opportunities to engage a busy reader, especially those that have a short attention span.

This blog post will provide you with several tips o Read More

Lawsuits are expensive, time-consuming, and can considerably hinder a small business. Detailed, well-drafted, and skillfully negotiated contracts are worth the Read More

If you’ve already got a customer list for doing research, doesn’t it stand to reason that you would use that list for more than just asking questions and collecting feedback? Read More

In sales it all about who knows you not necessarily what you know. You need to get the word out on what you do. Make sure that you tell people what you do to get referrals. Read More

Twitter is growing at almost 1,900%! So use it to enhance your business perspective. The twitter rules that businesses must know. Read More

The general consensus for most businesses is to go online to spread their name; what we call buzz. The buzz around brands on the news, tweets, blogs and other social media platforms that spreads through product launches and PR campaigns, are as valuable as traditional ad campaigns. However, buzz isn’t technically easy to quantify. Read More

If you're thinking that creating your cosmetics line will require some complex lab work, think again. You can certainly make simple cosmetics right at home in your own kitchen. People have been doing it for years. Read More

So, general excitement exists about mobile, but what is so great about the mobile Web? More than any other mobile marketing function, the mobile Web allows brands to make real transactions, anywhere, anytime. Read More

Effective Search Engine Optimization is the key to successful online marketing. Search Engine Optimization is the process web developers use for the purpose of improving a website's visibility in search engines. Read More

This article answers the common questions asked of business owners: "Where do you find the options for email marketing services?" "Where can I find free email marketing services?" "Are there options for non-profits?" "Where can the email marketing be combined with social media." Over 130 email marketing services at the click of a mouse. Read More