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Marketing on the internet is used by just about every type of business these days, and there's certainly no shortage of resources to learn about this fairly new type of marketing. The editors, Shawn Collins, and Missy Ward come from... Read More

As solo business owners, we sometimes feel like Lone Rangers on our own, trying to figure out ways to bring in more clients. A business owner's survival and growth ...Build a Powerful Referral Network and They Will Come. Read More

Imagine if your business chose to forgo the regular customer and client appreciation and thank-yous in favor of one giant gesture one day.

While Open Houses and traditional Appreciation Days are great marketing tools and a way for brick and mortar businesses especially, to connect with their customers, it does not, or should not be the only time you thank your customers or clients. Read More

According to www.MarketingSherpa.com, it costs 5-7 times more to acquire a new customer than it does to sell more to an existing customer. Despite this, most businesses invest their limited marketing dollars exclusively on strategies to attract new customers. Read More

Want to know what's being said about you or your company online? Then read this article for helpful tips & links. It also has useful suggestions for managing your limited time spent online, and for developing an audience. Read More

At the end of 2009, Twitter now has over 75 million user accounts registered. Wikipedia describes Twitter as a free social networking and microblogging service that enables it users to send and read messages known as tweets. It was first launched on March 21, 2006 at 9:50 PM Pacific Standard Time (PST): “just setting up my twttr”. Read More

Using Twitter to extend your reach and get the word out about your business offering. Also a listing of 3 services that can help you. 2 services to grow your followers and one to shorten URL’s to give you added real estate. Read More

George Cloutier, founder of American Management Services, offers some advice for management of small to medium sized business you may or may not agree with in this conversation from The New York Times small business section. Is micromanagement a virtue? Are family employees really a bad idea? Should fear really be a management tool? (Your main one?) Are businesses that have failed due to the econ Read More

In marketing, marketers do as much as possible to get people talking about a particular brand. In this day and age, there’s a trend where most will gravitate towards social networking platforms. Even though it’s still under the category of New Media, most people tend to overlook the other platforms encompassed under the term New Media; online forums for example.
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Robb Mandelbaum, in his You're the Boss column in the small business section of the New York Times, reports trouble for small business legislation in Congress as support for hiring and investing incentives and to spur small business lending face some resistance. Both are key components of the Obama Administration's plan to bolster small business, but whether these measures can make it through the Read More