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1. You lose the fresh content bonus. When you first put a piece of content online, it will often rank extremely well right out of the gate. This happens because Google has a filter in their system that gives a bonus to brand new content. You'll notice that after a week or two, your ranking can start to slide. This happens because the fresh content Read More

A humorous British skit on classic mistakes made by B2B email newsletters: failure to deliver value, use of no-reply addresses, poor targeting, failed personalisation, etc...have fun. Read More

Small businesses will soon feel a little more love in their love-hate relationship with Yelp, the Web site whose users post reviews of restaurants, dry cleaners and other local businesses. Starting next week, Yelp will let small-business owners publicly respond to reviews. This is a big change for the site, which has until now steadfastly refus Read More

Video tutorials are usually long, drawn out and boring. Guy Kawasaki offers some examples of great tutorials that are around 60 seconds and would be a great way to explain what your company does on your website. Read More

The most common question entrepreneurs ask is “how can I improve my marketing with no or little money?” With this in mind, Mike Michalowicz, the Toilet Paper Entrepreneur, asked for help from the TPE community and here is what he got— 115 ideas. Skim them or read them in detail, but whatever you do make sure you go through the list. Just one of Read More

Aside from the personal toll, losing highly skilled workers can inflict long-term damage on a business, making it hard to bounce back and forcing managers to spend precious time and money recruiting and training when conditions improve. Yet many entrepreneurs are trimming payroll costs without laying off hard-to-replace employees. Naturally, t Read More

This blog post and podcast article talks about the ability in sales to keep one the most important components of a business continuously providing - its customers. Satisfied customers are the bedrock of any business and maintaining relationships will mean that in hard times they can be relied upon to keep providing business time and time again. Read More

Tired of Twitter yet? Apparently businesses are still frothing at the mouth and hemorrhaging at the wallet over it. If you're just thinking about starting to use Twitter for your business, this article might make you think twice whether or not it's right for you. Read More

Here are just a few features of Google Webmaster Tools: Read More

The New York Times reports that many top bankers are leaving Goldman et al to start financial small businesses. BizBox analyzes the implications of this trend. Read More