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Canonical tags are one of the most important SEO tags. Yet, they are often misunderstood.

They were introduced by Google in 2009 as a way to help webmasters control which version of a page should be indexed.

In this post, we’ll explain what canonical tags are and how to use them correctly to Read More

With so many options, which ones are the most important? Which features will have the most impact on the success of your eCommerce store? Let us investigate. Read More

How do you improve the customer journey? Data. This post is going to show you how to improve your Hubspot data for marketing. Read More

Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. In my experience, it’s a lot more complicated than that. It takes leadership ability, as well as a good idea, to make a Read More

The human tendency is to search for whatever they want on a search engine and explore the first few websites only. Thus, you must work on your digital marketing strategies to compete and stand out in the market. Read More

Marketing is a tool which has always been linked to the business world, since it’s a technique which seeks to increase a company’s visibility and/or sales, although it can also be applied to the public sector. In fact, nowadays we see that every government has communication and marketing department Read More

There are several ways you can use Semrush to boost your SEO and content marketing efforts. The platform is packed with tools and features to optimize your overall marketing strategy. That said, new users may feel overwhelmed and find it difficult to figure out where to get started with Semrush. On Read More

Are you an original? I am sure you will say “yes”. No two of us are the same, and these days movies, songs and personal development blog posts drum into our heads the importance of individuality.

Let’s be fair. Not everybody is a creative thinker, not everybody is a born writer, and not everybod Read More

Want to improve your organic search rankings? You're going to need the right tools to help you. Here are the best content writing tools for SEO... Read More

If you've been wondering why you even have a website, read this post so you can shape your website's purpose. Read More