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As a mentor to many small business owners, I always caution them that you can never relax completely, just because your initial solution or product set appears to be getting traction, and the market buzz is positive. Unfortunately, your next stage of scaling the business is fraught with potential o Read More

You’re broke because you root for the underdog? That’s quite a powerful assumption to make but it may actually be true. That statement serves two purposes Read More

As a content creator we have access to so many tools and platforms we can use to connect with our audiences and build online communities. Based on Facebook’s massive user base, we need to understand all of the tools they provide and how to best use them to our advantage. In this episode we cover th Read More

The various aspects of Accelerated Mobile Pages and Progressive Web Apps. Know the pros and cons of the two technologies, and which one is better.
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In the current state of social media marketing, it’s all about engaging the audience you currently have. It’s not always about the views or reach of our activities, but more about how many people are taking action when they see these posts. This week I want to share with you 6 tactics to help you i Read More

Utilize your social media profiles on its full potential with the help of most effective social media marketing strategy. Read More

Thousands upon thousands of online businesses run affiliate programs. But do you know where to find them? This article dissects 5 ways to find affiliate programs to join. Read More

If customer journey mapping is important to you, you may want to get familiar with the flywheel to understand why the marketing funnel is on its way out.

The “flywheel” has been a popular topic in marketing conversation lately. It’s not a new concept, but within the last year, Hubspot officially Read More

Many businesses and professionals deal with their LinkedIn profiles as a resume that represents them. LinkedIn has a reputation that it’s potentially a hub where field professionals, CEOs and university students, who had to make a profile as part of their academic to professional transition, build Read More

Mobile devices have completely evolved the way customers search, engage and buy.

It’s indisputable that every business in existence must bake ‘Mobile’ into all aspects of marketing in our touchscreen-obsessed era.

So, if your potential customers are glued to their mobile devices, be sure to u Read More