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Businesses and consumers alike often consider that the risk of dealing with a new, small business far outweigh any benefits they may derive, particularly when there is a lot of money involved. One of the ways to overcome that resistance is to take small steps toward getting your customer familiar with you and the quality of your products and servi Read More

From the Page: "Mr. Ranjbin, who said that amateur reviews can hurt his business, said some had misquoted him or called his employees names, but that Yelp had refused to take these comments down. Yelp rarely removes reviews, even when advertisers complain, preferring to let the crowd have its say." Read More

This is a very true, and very funny depection of what the customer wants, and usually ends up getting. Don't let this happen in YOUR business! Enjoy! Read More

Learn the secret of selling that improves your sales success and increases customer satisfaction. Read More

There is no greater marketing tool than passion - a belief in that what you are doing is right. It doesn't matter whether your approach is sales, publishing, or general brand building - passion like laughter is infectious. If you want to create passionate users, you have to provide a passionate message in the first place. Read More

When working on the promotion of your website, one thing you need to consider is that the traffic you receive and your presence on the major search engines is not the whole story! You need to ensure that all that extra traffic is converting to sales for you. There is no benefit to your business if you're not making the sales/generating the busine Read More

Let's explore a facet of social media that's often ignored -- B2B (define) social media. Last month, my agency ran a social media seminar at the New England Direct Marketing Association Conference. When an audience member asked about B2B social media, Bianca Garcia, one of our star media planners, jumped right in with a lot of good information. Read More

Some wonderful tips on using the power of branding to your advantage! Read More

When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it's hardly a one-size-fits-all. Just ask any successful business blogger and they'll tell you how tricky it is navigating the waters of blogging as a promotional tool. For the rest of us, Read More

A wonderful look back into the rise and success of "the annoying kid at conferences" turned "unsung hero and upcoming star"! Read More