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The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn't accomplish that, your article might as well not exist. Read More

Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk. They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me Read More

Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi Read More

New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added... Read More

20 top sites worth visiting if you are interested in online marketing or Web design. Read More

Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers. The thing that is still missing is quantifiable data about these interactions. We're in a theory stage - w Read More

This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes. Read More

Small business help in answering the question "do I need letterheads and envelopes for my business" Read More

Look around your business unit and ask yourself, “Does this or that belong here or there?” “The mountain must always come to the customer, not vice versa.” If you do not position your product line in a convenient location for the consumers and their dollars to spend on your business unit, your competitors will. Read More