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Cause marketing is a partnership between a business and a nonprofit for mutual benefit. According to IEG, cause marketing has grown into a nearly $2 billion industry! This infographic explains how it all started and grew from the late 1970's to the present. Read More

Have you ever wondered what makes a business successful?
A great start will set you on the right course.
The most crucial time in the life of a business is the first year.
If you can’t survive your first 12-months in business, it’s all over.
What you spend your time on during the first one year Read More

Alex is a radio journalist and CEO of the podcast network Gimlet Media. For years, he was a Producer for This American Life, where his work won numerous awards. Blumberg also co-founded the This American Life/NPR co-production Planet Money. Recently, the interactive web documentary Planet Money Mak Read More

When we’re using all the tools we can in order to get greater results, that’s tool hacking.

Tool hacking is a guaranteed way of success for enterprises, small businesses, and startups. It’s also helpful to any professional, or freelancer. It’s a key skill to learn.
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It is worthwhile to have an accurate assessment of the impact of price concessions on profit. It is important that this knowledge is understood not only by sales management but also by the sales team. Equally important is whether you have unknowingly sanctioned a dramatic decrease in profits by Read More

David Cameron paid a visit to Leeds last week [Thurs 5 Feb]. He joined Chancellor George Osborne in Yorkshire to talk about job creation and call for an end to the “decades old divide between the North and South.“ They pledged the creation of a “Northern Powerhouse” and guaranteed that the Conserva Read More

Affiliate marketing is the process of promoting other's products and services for a commission.

Other than hardly selling something, you just mention the product and services you recommended in your content and earn a commission when someone purchases it based on your site's referral. Read More

When should an employee be promoted? Over the years, I’ve often had this conversation both within my own companies and with owner-clients. An employee is handling responsibilities above his or her official job description. Why not bestow a new title as soon as possible? Read More

Your industry making it challenging to create content that resonates with your audience? Here are 3 tips to help you create compelling content for a boring industry. Read More

Most technical entrepreneurs focus hard on building an innovative product, but forget that an elegant solution doesn’t automatically translate into a successful business. Businesses require an equally elegant business model, with the right price, messaging and delivery channel to the right target c Read More