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Guest posts are a solid way to drive traffic back to your site, by increasing the ranking of pages with backlinks, and by generating interest with audiences bigger than your own. It’s a vital part of any content marketing strategy, but it’s also a pain because — let’s be honest — it involves workin Read More

With today’s interactive social media and the real-time Internet, both customers and employees see inside your company easily, so you can’t hide your real company culture. At the same time relationship perceptions have become the biggest drivers to customer loyalty and employee engagement. Thus in Read More

When we say ‘thank you’, it’s often at the end of a conversation.

In the marketing world, there’s no reason to see it that way. In fact, if you’re using your thank you page to signal the end of your customer’s path on your site, you’re doing it wrong. Read More

Without documentation, software is just a black box. And black boxes aren’t anywhere near as useful as they could be because their inner workings are hidden from those who need them in the open.
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In another exclusive excerpt from The Content Marketing Coach, we help you tackle the question “to outsource or not to outsource?”

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In this episode of Business Systems Explored, Chris reveals the systems he used to build, grow and manage the virtual team that help him run his entrepreneurial empire.
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Creating a great customer experience has never been more important, especially if you’re a SaaS company.

Your customers deserve a great experience and this is why it is important to support them with every tool in your arsenal. SaaS tools aren’t always perfectly self-explanatory, and to ease a n Read More

Google is excellent at determining whether or not you deserve to rank for your target keyword, so much so, that 90% of users will find exactly what they need on the first page of results. This means that, if you’re on the second page, you may as well not exist. In fact, the differences between thir Read More

EE have made the decision to move all their call centres back to the UK in order to improve customer service. What lessons can businesses learn from this? Is it better to save money by outsourcing abroad or spend more in the UK? Read More

Publishing merely great content isn’t enough anymore. Lots of others are publishing great content. The challenge is differentiating your content somehow. And how do you do that?

By putting it in front of exactly the right audience.

Here are 11 different content promotion tactics Core DNA used Read More