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According to data from Smart Insights, across all industries, the average email open rate is 22.87 percent and the average click-through rate is a mere 3.26 percent. That means roughly 97 percent of all marketing emails accomplish nothing.

Email marketing must become more adaptive and better tai Read More

Do you track your time for client projects? Should you? And if so, how best to do it? Tracking the time you spend on a client’s project might be easy for you. Or it could be a nightmare. The more a person works in a silo, the easier it is. The more a person multi-tasks, the harder it is. Read More

Distributed denial of service (DDoS) assaults continue to be a nuisance for online businesses and their customers. Worse, the downtime caused by attacks is costly for organizations and frustrating for consumers. Read More

DevOps is a hot field and there are plenty of opportunities out there—but not all DevOps jobs and departments are created equal.

“DevOps” means different things to different people—and that major variations exist in job titles and functions across organizations.

Read about Incapsula industry’ Read More

Next time you're hiring, whether it's an independent contractor or employee, these tips can help you get quality talent in a shorter timeframe. Read More

Regularly evaluating employees is smart smart smart. Smart for you to get a handle on their contributions, personality, attitude, and level of engagement. Smart for the employee to have an opportunity to raise any questions, give opinions on a project, discuss their role, and of course get feedback Read More

Producing content without a strategy is like planning a trip without a map.
And creating a content marketing strategy without basing it on real user data is like using a map of Tolkien’s Middle Earth to plan a trip across Europe. Read More

Becoming a professional is the dream of many new bloggers.

There are some steps and suggestions that you can follow that may help you reach the success online.

Of course during the life of your blog, you can learn a lot from your experience, but there are also things that you could understand Read More

Is it possible to use social media to market taboo products like STD tests or feminine hygiene items? Absolutely! There’s certainly a strong market demand for these items; you just need a different social median and online marketing strategy. Here are four ways to build buzz around taboo... Read More

With PubCon South at Austin 2011 (a famous digital marketing conference) coming up in just two weeks, I thought it would be interesting to analyze PubCon's past and current speakers ranking them in the order of their social influence on Twitter. I must tell you, there are some really impressive fol Read More