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If you will just learn how Santa Claus advertises to retain customers, you will never lose another customer for as long as you shall live. Think about it, countless of businesses have latched their campaign on this fictional guy even when we all know that he isn’t real and even when we know he isn’ Read More

Prices of many commodities, from cotton to corn, are on the rise. As a result, a slew of companies -- clothing retailers, industrial products manufacturers, paint distributors, etc. -- are feeling the pinch. Even the mighty McDonald’s Corp. recently indicated it might have to raise prices, thanks t Read More

Structure your business around who you are. Being authentic is a sure fire way to differentiate your business from others. Not only is it easy to come up with great marketing strategies, but it becomes fun to get and keep custoomers. Read More

Google and Bing have confirmed that links from Twitter are being used as factors in their search rankings. But how are social signals being used and what can you do to make this work to improve your rankings? Read More

Sometimes we hire as if it’s enough that the person we hire can do the job for which we are hiring them. Rarely is this ever true. Read More

The Social Network, based on vignettes from Mark Zuckerberg's Facebook story, focuses on his notoriety, rather than key business lessons in the movie. Read More

Today I've discovered two terrific Twitter visualization tools that I would like to share with you. Both can help you find very interesting people to follow on Twitter... Read More

I think Social Media is fantastic and liberating for companies and individuals, but today I've seen a frightening side of Social Media. Big Brother is getting Social Media. Viewdle is the technology that could change the future. Read More

Social media monitoring helps you become aware of brand mentions, control your brand's reputation, watch your competitors and engage in existing conversations Read More

A step by step outline for how to deal with copyright infringement and using DMCA. Tools to use, example letters, and more. Read More