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The words you use to communicate with your audience will determine what kind of impact you have in your marketing. Read More

In my years of advising startups and occasional investing, I’ve seen many great ideas start and fail, but the right team always seems to make good things happen, even without the ultimate idea. That’s why investors say they invest in people (bet on the jockey, not the horse), rather than the idea. Read More

Many small businesses don't want ot share their secrets. It would canalize the business right? Not true. Here are wwo anecdotal stories that demonstrate how giving away knowledge will build trust and attract customers. Read More

Negotiation is often overlooked as part of the franchise process because consistency is so important to franchise systems. However, there are some terms that a franchisee can ask about during the on-boarding process to maximize their potential. Read More

Negotiation is often overlooked as part of the franchise process because consistency is so important to franchise systems. However, there are some terms that a franchisee can ask about during the on-boarding process to maximize their potential. Read More

Small business owners frequently do not have the capital to pursue new venues, and they can find it difficult to secure loans from banks. Startups and entrepreneurs may find many lending doors closed to them when they need it most. Crowdfunding is one way to obtain needed funds to bring your innova Read More

This SlideShare illustrates the role that content plays in the future of digital marketing. Is your brand ready? Read More

People have this ability to both sense and take on another person's mood and it is called emotional contagion. As a leader, there is a much greater likelihood that you can infect your company with your moods. How is my team's behavior reflecting what I am feeling? Read More

When it comes to networking, many people set out to collect as many names or pass out as many business cards as possible. But networking is about building relationships. memoryBlue Alum and guest author Percy Darkwah explains how to use networking to build business and grow your career. Read More

Being an entrepreneur can be down right lonely. Sean Ogle, for example, has expressed this sentiment from time to time, and I believe at one point or another almost all entrepreneurs have been there.

Many people hate the office, but they forget about the things they are giving up when they seek Read More