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My book review of "Love Is The Killer App: How To Win Business And Influence Friends" by Tim Sanders. The subtitle of the book, “Love is the Killer App” is: “How To Win Business And Influence Friends.” This gives the reader a clue that the author is knowledgeable about Dale Carnegie’s famous book. Read More

Whether you are starting from scratch or seeking to grow an established business, public relations gives you the power to reach your target audience through highly credible, third-party sources. While there are dozens of ways to kick off a successful PR campaign, many businesses overlook the most obvious and close-to-home approach: philanthropy. Read More

Pioneer presenters are using social media to engage their audience and extend the reach of their ideas. Here are 9 tips for improving your presentations with social media. Read More

Why not also use this time of year wisely and make resolutions for your SMB? Instead of shooting for the stars, test out these five tips as sample resolutions to guide your SMB's social media and online strategies for 2010. Read More

An effective marketing strategy is the most important marketing consideration your small business can employ. Bar none it’s the difference between companies that get by and those that get buy. Read More

Chris Drake, founder and CEO of webhost, FireHost offers these very simple tips, based on two aspects: physical security and virtual security. Read More

A recent provocative article in Mail Online by British Vogue editor Alexandra Shulman, raises a loaded question: are mother's rights making women unemployable? Read More

Marketing podcast with Dan Zarrella

Dan Zarrella: There are a lot of social media marketing books out there telling you what to do. Dan Zarrella’s The Social Media Marketing Book tells you how to do and, perhaps these days more importantly, how to measure and track success. Read More

Sparking off a conversation with @WholeFoods or @Starbucks isn’t uncommon. The brand is brought to life by employees handling the profiles. Such connection was hardly possible before the social media era. Read More

Are you looking to attract more high-quality leads in 2010 and position your business as a leader? Then you'll want to check out White Paper Success Summit 2010. This has become the biggest marketing and education related event of the year in support of the white paper medium.

If you're also interested in learning about "Short Attention Marketing", I'll be conducting a special session on how t Read More