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Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. But I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is Read More

Social media marketing is a real opportunity to drive business success. Without planning, your business social media marketing can fail or worse, represent your company badly. Are you using social media as part of a strategy or because you feel you should Read More

Some of us may find ourselves sitting in front of the computer for many hours during the day (like you are now). So I thought I would share a few simple exercises with you to help stretch your limbs, eyes, ears and other areas of your bod Read More

If you are going to network, don’t dip your toe in the water… Dive in head first!

I am a big proponent of networking and referrals for professionals, from generating referrals from your clients and contacts, to getting involved in formal and organized networking groups.

What I can’t figure out is.. Read More

As a business-to-business (B2B) professional, does the pervasive use of Twitter mystify you? Do you think of it solely as the domain of bored teenagers and Hollywood stars? I understand. I did, too, until I tried it — and now it's a vital component of my marketing strategy and business development. Here are 9 tips to help you understand why and how to use Twitter to your advantage Read More

Glance, one of the software tools in my Sales Stack, introduced a very interesting Sales 2.0 concept in their post on Building a Custom Sales 2.0 Toolkit. They framed it in the analogy of the more traditional software stack.

I think they created a very useful analogy Read More

I’ve been on Twitter for about 7 months and on Facebook for about a year or so. What I’ve noticed is that there are an increasing number of people sharing information on both these sites. With the opening up of Facebook’s social graph and Twitter acquiring companies that makes third-party services for them, it seems like this trend is going nowhere but north. Read More

For about 40 years, companies have been making efforts to go green. Here are my first five tips (out of ten) for going green in business. Some of these have been around, but others may be totally new to you. This is my first contribution to BizSugar, so I'm testing the waters with this article Read More

Is it possible to support learning and development in your business AND save money? Yes, once you have a planned strategy and proper systems. Here are 3 steps Read More

By now, many of you may have heard that BizSugar was honor last week with the Best Of Tech Award For Best Social Media App from the Northeast Ohio Software Association. I wonder if the community would join me in thanking our global team of moderators, great executive board and others who have been such a great help in making BizSugar the social media site it is today. Also thanks to our wonderful community members. You made it all possibl Read More