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Without an effective online business presence, Cyberspace can be an incredibly lonely place. This article presents a 7-step plan to bring increased visibility and marketability to any business venture. Watch as prospective clients navigate through the crowd and right to your door! Read More

Which comes first, like or trust? Do customers need to believe you or think you're a great guy? Which is most important -liking you or trusting you? Read More

Although Google is a great advertising tool, there are other tools that might do better at helping you attract a local audience and manage how much you spend to attract them. Read More

Are you scared of the Made in China label? So am I. So are most Chinese. In this article, we are going to look at the three consumer behavior trends that are happening in the country. Consumer spending in China is increasing, but, just as important, it is also evolving. Every company selling products there needs to evolve, too. Read More

You've got a great product and a great market you believe is ready to buy. But hold on a minute. Don't take one step further before developing a small business sales plan. It will contain important information like what the pricing should be on your product, how and where you'll be selling it and even how you will be taking the payments. A small business sales plan is a road map getting you from Read More

The Consumer Electronics Show (CES) is a behemoth annual convention that showcases all of the new technology that you'll see in stores in the coming year. And among its 2,500 exhibitors there are at least as many innovation management tales to tell. When I asked about the tactics he used to create ReNu and other products, Brunner discussed three tips that innovators in any sector might use. Read More

Let's take about one industry that is probably going to continue growing; Computer-related services for commercial and residential users. Recently, I had the opportunity to work with Steve Giordano, a recently downsized executive from the IT industry, and quite a... Read More

Small business tax breaks plus cheaper loans from federal and local leaders are aiming to create more jobs in Santa Cruz Cal. Check out the link to this local news broadcast including interviews and further details. It's astounding how long it seems to take government to learn that taxes are rarely helpful to small business development. Read More

Since April 2009, the Friday FREE White Paper List has cataloged over 800 FREE white papers without requiring a single email address or piece of personal information in order to download and review them.

The criteria used to select the best FREE White Papers of 2009 were based on the following factors:

* Arrangement: The white papers had to employ several S.A.M. techniques such as graphics, Read More

This is part 1 of a series by Jonathan I. Ezor, a guest blogger at The New Entrepreneur at Business Week designed to unravel the secret language of attorneys for perspective entrepreneurs and business owners. The premise, of course, is that whether or not a small business owner has hired an attorney to deal with these things he/she ought to at least understand this stuff. While there is no shorta Read More