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Historically, some companies haven’t looked kindly upon inbound “deep links,” or links to pages on their site that aren’t the homepage or another top-level page. Despite this mentality, albeit dwindling, deep links can actually be really good for a website. Here’s a list of five benefits provided to a website by deep inbound links Read More

A couple of weeks ago I admitted in a post that I don't see the value of location-based social media. There were some great comments posted on this blog and in LinkedIn discussion posts. Some had examples of effective location-based marketing campaigns (like Starbucks discounts given to Foursquare "mayors"). Many others recognized that while there may not be apparent marketing benefits yet, location-based media is fun and therefore relevant.

It looks like Yahoo! agrees that location-based media has great potential.. Read More

Ok, so you've heard all about social media and how it can be used to promote and market your small business. But what can social media really do for you? It's a lot of extra trouble so can it really make a difference? Well, you may want to listen to the experiences of the 20 something small business owner of a business called the Orange Possum in Hampton, Iowa. Here is her story... Read More

Thoughts on ads on a blog and alternative ways of getting support. How do you search for good affiliate marketing programs? The post includes an interesting example of a brand new service that combines micropayments and donations in a social setting Read More

Chris Brogan writes about how it is easy to become discouraged. It can be. As business owners we are often told that we are not unique and that we won't succeed Read More

Small businesses may best understand the benefit from white space, or business model, innovation. Here are three steps any business of any size can take to go where no competitors and seize the white space with innovative business models that generate innovative sources of revenues. Read More

After reading Ivana Taylor's post, The Referral Engine: Teaching Your Business to Market Itself, I decided to start a new open thread meme post on Mondays. I joined a BNI (Business Network International) chapter in Gothenburg called Quality Hotel Panorama team on April 30. Please give your referrals in the comment section Read More

An Illustrator eps file is the gold standard for your logo files, but there are times you jpeg, gif or png files too Read More

I had planned to publish my annual blog report VIII on my 8th blogiversary on May 7, but it got stuck in the pipeline! ;) After eight years of blogging, I thought I could celebrate, so I went to 3 Små Rum (3 small rooms in Swedish) pub and had one bottle of Three Philosophers beer Read More

Jim Kukral recommends this 28-page free report on content writing and SEO from the folks at Copyblogger. You can download it straight from a link on Jim's site. I haven't read it myself yet, but honestly have great respect for the Copyblogger team so it's on my to-do list. Hey, if anyone else has already seen this report and would like to give some feedback, please leave a comment below Read More