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Social media can be a great marketing tool. But knowing what you want to accomplish with it will dictate whether it's the right tool and how you should use it. Read More

What makes up an integrated marketing strategy? Get 7 important marketing components Act-On's Integrated Marketing: Building a Holistic marketing Strategy white paper. Read More

Email was used as early as 1972 and rapidly grew in popularity as household computers became a common feature. But was it the first social media platform? Read More

Perry Alexander and Gary Hennerberg discuss how businesses can deploy online video for effective direct marketing. Read More

When it comes to using Twitter as part of your business' digital strategy, tweeting is only the beginning. The following are some creative ways to use Twitter for business. Read More

A recap of the big small and medium-sized business news from October, from social media for small businesses growth to how SMBs should be prepping for the holiday season to a welcomed jump in small business lending. Get all the big SMB news story here. Read More

Experienced business consultant and Kelley School of Business professor, Mark S. Long, outlines "The Secret of Productivity: How to Master Your Time."

In four detailed steps, Long gives time management advice to benefit small business owners, executives, and employees.There are 168 hours in the Read More

Is your business taking advantage of Google+? Check out these creative ways to use this social network to benefit your organization. Read More

Big Data is a frequently discussed topic in business today. Do what do you, as a marketer, need to know about big data? Read More

From a mobile app to additional branding opportunity, LinkedIn's new company page design offers new advantages to businesses. Have you switched? Read More