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A CRM solution offer the ability to segment and categorise your customer data making it easy for you to set up and manage targeted campaigning, instead of hitting them all with a "one size fits all and hope for the best" approach Read More

Learning and education are an integral part of mastering a CRM solution. As you learn the basics the system becomes more intuitive and easier to use and you can concentrate on reaping the benefits of this powerful software... Read More

Marketing your business presence using Social Media such as Twitter and Facebook is a great way of advertising your business and this article looks at a few steps that are so basic and obvious, yet they are often ignored by businesses setting out in the social sphere Read More

Based on an interesting piece about inactive customers in your database, this article looks at how to update and maintain an active customer base using a hosted CRM solution Read More

This post considers the importance of a well managed internal marketing strategy in terms of increasing employee satisfaction to make the organisation work together as a well oiled machine. Read More

The collapse of high street chains such as HMV and Blockbuster may actually be a boost to budding musicians and artists allowing them to manage their own career paths, by building up their own databases artists can start to crowdsource funds for recordings, bypassing the need for music industry bac Read More

The quieter months of the year offer a real chance to delve into your customer database and find some of those opportunities to cross and upsell that you have not had the chance to do over the busy end of year period Read More

This article looks at how using a CRM solution brings together the various departments in an organisation - sales, marketing, finance, support - offering a 360 degree view of the customer, whilst offering reporting measures to ensure your pipeline remains realistic and achievable Read More

This article looks at how CRM software can be used to manage your Personnel maximise HR efficiency. CRM is implemented to increase efficiency throughout an organisation but quite often ignores that most important of stakeholder groups, the employee. Read More

Unlike those tapes you kept recording over, a cloud-based CRM software solution provides you with a huge storage capacity. Not aonly can you store your documents but using CRM they can be linked to all the relevant entities your business needs, and can be accessed by anyone in your organisation tha Read More