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With their freemium pricing model, SaaS business applications have upended the software licensing paradigm. Cloud apps have hastened its demise. Although legacy systems are still available, small businesses and large organizations are clearly moving towards a business model underscored by free or e Read More

Implementing a successful social media advertising program is an art form. There are many opportunities for success and failure, which is why it’s Read More

When you have been on the startup firing line, you quickly learn that any insight from experts and entrepreneurs who have been there before you can make the difference between failure and success. Yet, many new entrepreneurs brazenly assume they are bulletproof, and march blindly into the fray. The Read More

“For Martha Stewart’s New Fans, Tattoos Meet Appliqué,” a recent article in The New York Times, reported that a number of edgy young artistic types have recently discovered Martha Stewart. They are looking at her and what she sells though a new lens, and liking what they see.
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Research shows that networking can increase your sales significantly. In a recent study of over 12,000 professionals around the world, those that spent over six hours a week networking could count on nearly half of all sales coming through referrals.
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Learning to communicate to a global audience is one key to success in international markets. Sometimes it can be the greatest challenge. Here some members of the BizSugar community talk about the difficulties involved. Read More

December is all about "project planning" for the new year. You're planning content projects, marketing campaigns, sales goals etc, but have you gotten around to planning your social media strategy for 2013?

If not, you need to.

Planning a social strategy is a bit tougher than one might think. Read More

With more than 300,000 employees in over 90 countries, HP is a large company by anyone’s standards. This size and scale allows them to make an impact in a way that smaller organizations cannot. Read More

Is buying a franchise with a well-known brand a wise play? It is--sometimes. But, you can't control what the "brand" does. For example, lousy PR about an event that occurred all the way on the other side of the country can damage a franchisee's business. Read More

The holidays tend to complicate small business payrolls, what with employees looking to earn a little extra cash and owners needing coverage for extended hours or shifts. But not all employers must pay overtime and not all employees are eligible. Confused? Here’s what you need to know about your ob Read More