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Here is an example on how advertising can be taken way too far. As much as the targeting of the market is right on, there is still a problem of taking things too far as to include brains in a beer. Read More

Having a business can be good but it can also be as stressful when everything starts heading downhill. Here are some ways on how to recover your business from near death experiences. Read More

Want to get more of the good employees in your company? Here are some ways on how you can give enough benefits to attract people to work for you without giving them a $7,000 a month pay. Read More

If you want your customers to love your small business, then you have to make customer satisfaction your top priority! Read More

Recently I wrote an article about using Klout score as a guide to screen bloggers and brand ambassadors. As a result our readers had many unanswered questions. I have asked Social Media Specialist and Klout evangelist Miriam Slozberg to help me answer these questions and to clarify some of your con Read More

While the Spring is slowly but surely arriving, business owners and their employees might still be stuck in a Winter frame of mind. Here are three simple ideas for reclaiming that vital Spring energy. Read More

A company called Eat24 had just left Facebook. And they did it publicly to show Facebook that they should not limit the exposure of a post in the page. However, it seems that Facebook doesn't even care. Read More

Ben Huh, Cheezburger, Inc. CEO, has hit rock bottom in 2001: His first startup went bust and he contemplated suicide. But he rebounded and found success. Read More

You heard it here first. The Franchise King® is about to become the proud owner of a Roto-Rooter franchise. Now, he doesn't know what state-or what country it's going to be in yet, but he's signed the contract! Read More

By Khurram Aziz

Entrepreneurs know the value of branding throughout the lifespan of a business. It attunes the actions done by you and your employees to ensure customers receive a unique and worthwhile experience. It also allows the business to differentiate itself in the sea of competition. Read More