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A loss leader is a pricing strategy where a product is sold at a price below its market cost in order to stimulate other sales of more profitable goods or services. Specifically, in retail businesses such as grocery stores the price of a loss leader is lower than the actual cost the retailer paid f Read More

A megatrend in each of 5 marketing areas is described. You will find major market research trends for 2020 here. Future business ideas for 2020 await you. Read More

Blogging is no exception at all. Blogging is one of the most exciting things women of all social classes should do.

I have been blogging for more than 5 years and have come across some ladies doing exceptionally well in the activity. Arfa, for instance, is a good example of women blogging with s Read More

All current and future small business owners need to read these trends and predictions for 2020. Check out what Rieva Lesonsky predicts now. Read More

Wild unicorn growth may be magical and rare, but research shows a few common characteristics among those highly successful SMBs. Let’s look at three. Read More

Social media platforms like Facebook, Instagram, Twitter, and YouTube have become part of our daily activities. This article features some of the best online communities and social media platforms to watch in 2020 Read More

Work without play can lead to stress which is dangerous to our well-being. This article highlights some of the best ways to effectively achieve a better work-life balance Read More

SEGMENT 1, starting at 0:00: I hear people complain about having too many meetings all the time. But I don’t think having meetings is the problem, it’s how we’re having them. Done right, meetings can be extremely valuable. Here to help is Meeting Maven Elise Keith.

SEGMENT 2, starting at 17:00: Read More

In our chat with Daniella Rand, a San Francisco-based financial planner, we discussed what it takes for women to break into the finance industry’s boys’ club and what it means to work harder than everyone around you. Read More

We live in the era of smartphones, smartwatches and smart homes – so basically everything around us is getting smarter, meaning that technology found its way in every aspect of our lives. Entrepreneurs know that they have to keep up with times if they want their business to thrive and be relevant i Read More