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Everyone is familiar with the term branding, but it has different meanings to different people. Social media marketing helps businesses raise their brand awareness. From a consumer perspective, the term branding suggests companies like Nike, Apple, Google and Xerox. Google and Xerox have even becom Read More

Small business owners have unique marketing challenges. The larger brands have higher budgets and more resources to get their message out. However, there are many cost-effective options to include small business video in your marketing initiatives to connect with prospects online. Video marketing h Read More

Listen to the Philip Verghese Ariel podcast to learn more about BizSugar, Philipscom and host of the EGO NetCast Podcast Martin Lindeskog.

In his latest EGO NetCast podcast interview featuring BizSugar members, Martin Lindeskog ​spoke with Philip Verghese​, also known by his username ‘Ariel”.
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Digital marketing spending will continue to grow in 2020. Here are some of the essential digital marketing trends of 2020 everyone should know about Read More

I talk about my three words (observing, analyzing, monetizing) for 2020.

Show notes:

My notebooks - Instagram photo
Fizzle [my referral link]
My three words for 2020 - Instagram photo
Chris Brogan’s post, My 3 Words for 2020
Listen to the episode (12 minutes into the show), for answers to Read More

Marketing is not a part-time task. It has to happen all the time to be effective. Bring new prospects into your firm's sales funnel to build relationships. When they are ready to buy, be their top of mind resource. Share your knowledge and skills to become their go-to solution provider. Read More

A successful sales process should never be based on a shotgun approach. It takes understanding potential customers and stages of their buying journey. Provide appropriate content to guide them through each stage of their journey through your customer buying process - beginning to end. Read More

How to write better is a question most content creators ponder over. In this article, we reveal our top secret on how to continuously produce good content. Read More

Affiliate marketing success in 2020 requires a healthy appreciation for that ever-present chasm between expectations and reality. Too many affiliates hear the words “passive income” and get hung up on the “passive” part, thinking they’re setting up revenue streams that work like rainwater collector Read More

Νot everyone will be the next F. Dostoyevsky, A. Camus or L. Carroll.

But everyone -and I mean everyone- can write clearly, cohesively, and in such way that they won’t bore their reader out of their mind.

And as someone once said - if you can speak, you can write.

Read everything here! Read More