BizSugar.com › User › RickMick › Voted

Personality — Personality is defined as “the unique, authentic, and talkable soul of your brand that people can get passionate about. Personality is not just about what you stand for, but how you choose to communicate it. It is also the way to reconnect your customers, partners, employees, and influencers to the soul of your brand in the new socia Read More

If you're still in doubt on the power of word-of-mouth from your customers...review this long list of statistics across a wide-range of demographics showing customers overwhelmingly trust their peers not your ad agencies for buying decisions. Read More

Learn the secrets to successful connecting through an excerpt from Get Noticed Get Referrals by Jill Lublin. Read More

How small business owners are currently using social media, their concerns, and some valuable social media resources! Read More

Small-business exporters may face a problem in obtaining money from their lenders to buy or produce the goods or services to fulfill an export contract. They may not have the collateral to obtain sufficient working capital loans from their banks, particularly in times of tightened credit. Enter the Export-Import Bank of the United States, the g Read More

Sales professionals receive a lot of advice to pay attention to the other person, focus on their needs, subordinate our own ego, and so on. But many have a hard time squaring that with honesty. After all, they're in business to make money. This article explores how successful sales people resolve the tension between putting customers first while Read More

Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn't result in a subscription, t Read More

Optimism at small U.S. businesses edged down in June as owners were battered by rising food, energy and labor costs, a survey released Monday showed. The National Federation of Independent Business index of small business optimism fell 0.1 point in June to 89.2 as more owners cited inflation as their top concern. Read More

24/7/52. What this phrase means is twenty-four hours a day, seven days a week, and fifty-two weeks a year; this is the golden rule if you are marketing and selling your business unit's product line. Your marketing and sales efforts should never close, which means that you have 525,600 minutes a year to be open and to make sure that your business Read More

This is a story about how I started my company out of a need to help my son. It ended up helping thousands of other kids in the process. Read More