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With very few exceptions, the landing and marketing pages for startups and small businesses are packed with too much content and distractions. An average user will glance at a page only for a few seconds. Here's some great insight to help you improve your company's marketing and landing pages. Read More

Are you wasting your money on paid search marketing? A brand new study from eBay suggests that you might be throwing your money away. Here are three important things you can learn from the study. Read More

For every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. #fail has never had better friends than these! Read More

There is a single page on your website that can drive sales and convert at a high rate. But most people don't have even have it! Find out what it is here. Read More

Here’s is a post showcasing 10 great apps that, while they don’t yet do it all, go far to increase productivity when mobile! Read More

If you run your business leanly, how do you balance your responsibility to create an organization that profits, but does so fairly and never at the expense of customers, investors, or your employees? Here's a good short discussion. Read More

The logo is one of the most important elements of a brand - many argue it's the most important after the service or product. Here are 10 tips to help you get an awesome logo for your business. Read More

There’s an important paradox facing small businesses and startups – effective content marketing requires the creation of consistent, high quality content AND a strategy for distributing/promoting that content across social networks and the Internet. Here's a deeper look. Read More

Small businesses may not be able to afford multi-million dollar ads, but there is no reason why an effective viral effort can’t work for even the smallest of businesses, at a scale that is appropriate. Here are 5 elements common to the best viral marketing efforts. Read More

Small businesses can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. This article discusses 5 reasons why a lean strategy can provide your business with incredible value. Read More