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Many small businesses wonder how they can improve their brand. If your branding is confusing, inconsistent or generic, you can undermine your credibility and ruin your chance for success. Today, we look at five branding mistakes that will cripple your business (with tips on how to avoid them). Read More

Here's a good look at 10 important lessons entrepreneurs can learn from high school seniors. Read More

Trust is a key for driver for your customers. Do they trust you to produce a great product? Do they trust you to deliver a reliable service? Do they trust you with their money and their time? So what can a your business do to engender trust with its customers? Read More

Want a textbook example of the worst PR possible for your brand? Look no further than JCPenney . What can they do? Read our PR Verdict #fai Read More

Many small businesses launch based on a theory of how their product will interact in the market, who and who their customers are and where they will be found, and a revenue model that they believe will work. But at the end of the day a theory is just that and many startups find that they have been Read More

Getting visible today is harder than ever before. The traditional marketing tools are still used, plus now online tools just add to the clutter that prevents your business from being noticed. Read More

If you’ve tried sending email campaigns at various times of days and are still struggling to find an optimal time for your email campaigns, consider sending your campaigns late in the evening or at night. We highlight the key findings from a recent analysis of the best times and days to send emails Read More

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. Email newsletters are a bigger design mess. This infographic should help you determine if you’re following good practices for email newsletter design. Read More

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. But there is more to it than just the simple tit-for-tat return of a verbal offering. People will be more likely to buy your products or services if you are nice to them. Read More

Many companies use a three prong strategy when hiring freelancers; managing this process can be tricky, but the rewards can be great. Here are some tips to help you find the best freelancers.

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