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Think your local business can't compete with chains this Black Friday? Think again! Follow our easy 4-step marketing plan to help boost sales on this profitable day. Read More

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective or a waste of time and money? Here are five key takeaways from a new study. Read More

There is more to price than numbers and emotion. Understanding the Price Ratio will not only help you sell at full price, but deliver more value for clients. Read More

Leaders are not born, but made through hard work and dedication. What skills do you need to develop to be a leader in your organization? Read More

I wanted to share with you a powerful technique that you can employ in your business that draws emotionality and creates connections with your target market.

This strategy is to showcase your product or service by telling a story how someone has used or employed it in a unique way. Read More

Brand advocates are more influential than average customers. They support, promote and defend your brand. Here's how to encourage and retain them. Read More

By shaping the consumer decision making process and experience, you can promote loyalty with every interaction. Read More

I tell entrepreneurs that Google was an “exception” to all the investment and startup rules, but I’ve always wondered what it takes to be an exception. Since every business is built by unique individuals, I’m totally convinced that exceptional people are the key to an exceptional company. Read More

8 unusual, low-cost and out-of-the-box marketing ideas that small business owners can give a try without burning a hole in their pocket. Read More

A few weeks ago, I was fortunate enough to speak with Helen Anzalone Gordon, a 3rd degree black belt and mother of a 6-year old daughter. This year, she and her husband created a "You Can Fight" mobile app, that teaches women how to evade attackers and prevent assaults and other violent crimes. Read More