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As most business owners have read, we live in a world where customers are harder to acquire and harder to retain.
Customers have an increasing array of options for almost everything. To survive, businesses have unleashed business innovation at an unprecedented level.
Businesses now focus on impro Read More

I recently ran across that old chestnut ‘expect the unexpected’ in a newspaper article and for a reason I don’t entirely understand, it kind of ticked me off.
Being prepared is one thing. But I submit, it’s entirely unreasonable to exist in a state of constant anticipation of something completely Read More

If Cerevo’s new product, Hackey, catches on, you might never be able to start a sentence with: “I can’t just flip a switch. . .”
The Japanese company Cerevo used the SXSW festival this week to debut Hackey. Right now, the uses for the device seem limitless.
Hackey is a palm-sized, free standing l Read More

When Jack Halpern started working in a nursing home at age 24, he quickly formed friendships with many of the residents.
And although the nursing home where he worked was great by industry standards, many of the residents weren’t cared for in the way they really wanted. It was then that he realize Read More

Back on March 1, HTC announced the new HTC One M9. Now today, March 18, a tweet from the president of HTC Americas, Jason Mackenzie, promises big news for the company’s new flagship smartphone.
So what is this big news?
It’s the UH OH Protection plan. This new protection plan will cover more than Read More

As tax season looms again for small business owners, it’s time to think about those deductions.
But wait!
Though common sense may tell you to take as many as you can, that could be a bad strategy long term.
That’s especially the case if you plan to sell your business.
Why?
Because experts say Read More

There are a lot of great content marketing resources available for entrepreneurs, but one critically important thing that’s hard to get a handle on is an issue that’s less science and more art.
The simple truth is that your articles can be technically perfect, but if they don’t tell a great story, Read More

Great ideas are always in-demand yet hard to come by. Everyone wants one, but no one’s been able to invent a tried-and-true process for securing The Big Idea. Brilliant solutions (unlike electricity) are not the product of flipping a switch.
In fact, more often than not inspiration comes at unexpe Read More

John Jantsch's Marketing Podcast.

The current sales leader for inbound marketing giant Hubspot was a self-proclaimed geek at MIT with no sales experience who found that by using data he could grow the organization.
Does this suggest that the quota carrying experience of the current sales leader Read More

Marketing over Coffee podcast.

Show notes:

War stories and the darkest days – dealing with churn and poor customer fit

HBS Case Study on Hubspot

When the Inbound Company Does Outbound

Mike’s Post on building your Marketing Team Read More