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Trying to be a business leader by instilling fear in your employees and partners is never a good approach, but it is particularly devastating in a startup. Yet I see this approach used all too often by new entrepreneurs, most of whom are not natural tyrants, but who are fighting to mask their own i Read More

Motivation is the driving factor behind success, which also forms the central theme of most self-help and business insights books. Get introduced to a list of seven such books by industry thought leaders that have become timeless classics. Read More

Did you know that when it comes to Social Media content metrics, there are hundreds your Hotel could be analyzing? But the real question is, do you know where to find them and are they all necessary for your Hotel? The effect of Social Media and user generated content on Hotel performance has been Read More

Some are hard to figure out, the fact that women are under represented in sales - not. Odd, in light of the strength they bring to all elements of the game. Read More

How are you going to explain to anyone what your product does/intends to do and how it is going to add/create value for customers as well as the company? You need a business model for that. It is a term people frequently use but do they truly understand what it means? Read More

It's well known that a lot of new businesses fail in their first year or two. So seasoned investors often look to acquire an already established business. Here's what you need to know if you're looking to buy an existing, small retail business (such as a corner shop / convenience store etc). Read More

Of course: Your level of service, the quality of experience you offer and many other emotion-driven factors come into play...
But pricing has massive psychological impact.

Ignore this critical aspect of business at your peril.

Pricing affects immediate AND longer-term opinions formed around Read More