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To make the most of social media and create an Internet presence that will keep your business thriving in a down economy, Steve Fretzin, founder and president of Sales Results Inc, offers these tips. Read More

Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More

Niche marketing programs are very visible within a company. Kevin Clancy, Peter Krieg, Steve Tipps, chairman, president, and senior vice president, respectively, at Copernicus Marketing Consulting, offer these nine tips to help improve the stature — and performance — of marketing within your company. Read More

Playing up what makes you special could be the very thing that keeps you in business. Robin Fisher Roffer, author of The Fearless Fish Out of Water: How to Succeed When You’re the Only One Like You, offers these tips. Read More

Here are five smart ways to get customers to champion your cause-related-marketing efforts. Read More

In his book, Influence: Science and Practice, Dr. Robert Cialdini shares six rules for successful persuasion, each one the result of detailed scientific research. Use these six principles to be more persuasive in your business dealings. Read More

Companies that duck the immediate dangers of the economic downturn and put themselves in a position to jump at any opportunity to recover once the dust settles will be the ones on top in the end, says Steven S. Little, author of the new book Duck and (Re)Cover: The Embattled Business Owners Guide to Survival and Growth. Read More

With a properly crafted offer aimed at the right audience, direct mail advertising has four unique strengths that online marketing can't quite match. Read More

Here's a four-step procedure for getting the information you need to write persuasive, fact-filled copy. Read More