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Most people think a press release is supposed to be about news that is happening at the moment because something is being announced (a new executive at the company, new product launch, how much money the company made). But did you know that a press release can also be used to tell a story that is considered more “evergreen” – an angle that reads almost like a feature story. Read More

Achieving a state of Stress Free Effectiveness, where you are focused and certain you are doing the best thing, is both easier and harder than you think. Read More

Facebook has gone nowhere but northwards these past few months. The number of users on their site has exploded from 5.5 million in 2005 to more than 400 million in 2010. A new infographic has sprung out to round up pretty much all of the interesting facts on Facebook.
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Call me a prude if you will, but I’ve had it with sellers who are totally clueless that they’re going too far, too fast in their initial meeting with me. The worst thing is, they have no idea how their actions are perceived.

Could you possibly be guilty of this promiscuous behavior? Read More

Why do sales people have such an intense desire to do things their own way?

Where do leaders draw the line? How do they distinguish between the times when they should give their people some space and when it’s time to reign them in? Read More

The credit card reform Congress passed last year ended “over limit” penalties –- typically $35 fees applied when cardholders charge more than their credit lines allow -– unless customers opt in. At least for consumers –- not so for business credit cards, which the CARD Act does not regulate at all. Now, with two sets of rules, confusion abounds. Read More

Ignoring or mishandling customers who complain can be the downfall of your company. Yet, unsatisfied customers, when satisfied, are ten times more loyal to the company than happy customers. In fact, they often become vocal brand ambassadors for the company. Includes Video and Top Ten List to capitalize upon this opportunity. Read More

Do you find your business has double listings in Google Maps? This is not a good thing. Learn how to merge your listings properly to get maximum results. Read More

Cybercrime is a form of crime where the Internet or computers are used as a medium to commit the crime. Fast forward to this time, the issues surrounding this heinous type of crime have become so much more multifarious; encompassing hacking, copyright infringement, child pornography and identity theft.
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Effective strategy, be it marketing related or otherwise, is what really sets one company apart from another. I’m not really saying that every successful company plans and implements better strategy, in some cases strategy just happens because a market and a product find each other and grow organically.

spiral strategyHowever, small businesses that understand the power of an overarching market Read More